Meaning and purpose at work go far beyond the simplistic “Find your why” self-help trend that’s made millions for certain marketing gurus (though it would be more properly attributed to Nietzsche) or the appropriation of ikigai that’s the latest buzz.
There are no simple answers to meaning, only explorations. I suggest seekers take a look at Viktor Frankl’s “Man’s Search for Meaning” and, for contrast, Maslow’s “A Theory of Human Motivation.” Then bring it into the modern work context with Job Crafting and Cultivating Positive Meaning and Identity in Work, by Amy Wrzesniewski et al.
About The Author: Bob Merberg
Bob Merberg is Founder and Principal Consultant of Jozito LLC. He has more than 20 years experience creating and managing workforce wellbeing and sustainability strategies.
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