Book cover: Personalization at Work — How HR Can Use Job Crafting to Drive Performance, Engagement And WellbeingI may not know the future of coronavirus or the future of the economy (see my previous post with 10 non-predictions about COVID, wellness, and the future of work), but one thing I feel certain about is that the future of work will be personalized. Business demands will require it. As such, I’m proud to offer an unpaid and wholehearted endorsement of the just published book Personalization at Work: How HR Can Use Job Crafting, to Drive Performance, Engagement and Wellbeing, by my friend and colleague Rob Baker. I just finished the book and it has already changed the way I work.

As Adam Grant said,

Job crafting is a skill every employee needs and every manager should value. This is the first book to bring research and practice together in an engaging way for HR professionals.,