ICU (as in, “Identify, Connect, Understand,” and “I see you”) is an awareness campaign designed to reduce the stigma associated with mental health and foster a workplace culture that supports emotional health.”

The core of ICU is a five-minute video that teaches employees about emotional health and how to connect with distressed co-workers who may need support. The program also includes an implementation guide, promotion materials, and evaluation questionnaires.

ICU, developed at DuPont and donated to the American Psychiatric Association’s Center for Workplace Mental Health, emphasizes three steps to help those affected by mental health issues:

  1. Identify the signs of distress.
  2. Connect with the person experiencing distress.
  3. Identify next steps in a supportive manner..

Here’s one example of the video: